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Handbook of Consumer Psychology_0
Handbook of Consumer Psychology
  • Description
  • Information
Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. This handbook presents a collection of chapters in the field of consumer psychology.

  • Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. This handbook presents a collection of chapters in the field of consumer psychology.


  • Height: 26.2

    Width: 18.3

    Net Weight: 2.022 kg

    Number Of Pages: 1296

    Book Form: Hardback

    Publishers: Francis Inc

Handbook of Consumer Psychology
Product number: GA_9780805856033

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